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    A political view – Guest Blog by John Keenan

    It was about a year ago that David Cameron, when asked by a DJ why he didn’t make more use of Twitter to spread his message, replied: “Too many twits might make a twat.”

    Enough time has elapsed for the prime minister to reflect on his words and realise that the only one looking like a, er, twit was himself.

    From Sarah Brown to Barack Obama, no politician now considers it infra dig to get their thoughts across in 140 characters or fewer. Tweeting Tories include @WilliamJHague, @EricPickles and @Jeremy_Hunt. And, yes, even, @Number10gov is in on the act. On the other side of the house, @johnprescott and  @DMiliband are two ideologues unafraid of the 21st century. Our local representatives in Brighton and Hove seem to have mixed feelings about social media: Caroline Lucas has embraced it with enthusiasm (@CarolineLucas);  Simon Kirby (@Kirby4KT) needs to update his feed more frequently; and Mike Weatherley is off the radar.

    For those who still harbour scepticism over the efficacy of Tweeting, here is some compelling news. Last week the parents of a boy who was missing in Sussex put out a tweet asking people to look out for him. This was picked up and retweeted by their friends and from there it mushroomed. Someone who was involved in the effort told me that the estimated reach of the tweets was 10 million. Most of the standard reporting applications for Twitter gave up under the volume of tweet and retweets. There is a happy ending: the boy was found safe and well, due to the power of Twitter.

    If this has convinced you that now is the time to dip your toes into the welcoming waters, here are five top tips to get you started:

    1.   Know thyself: stick to topics that interest you and you’ll find that you are interesting

    2.   Be specific: the limited character count is a boon to good writing

    3.   Socialise: retweet and respond frequently. It’s called social media for a reason.

    4.   Keep cool: as at any party, you might encounter the odd bore and nuisance. As you would in the real world, be polite and move on.

    5.   Don’t mix business and pleasure. Work out whether you have come to play or get serious. And don’t pester people to read your blog. Even this one… oops.


    Guest Blog by Greg Dreyfus – How do I use Twitter?

    The first time I heard of Twitter I rushed to judgment describing it as an RSS feed on speed. But it is far from. The concept of Twitter is so simplistic in nature that it can slot into existing processes or even create new ones that are more efficient by being effectively a mini-blogging platform, an RSS feed as well as an instant messaging platform all in one.

    Personally, I use Twitter for various purposes. In my daily life, it is used to promote my creative outlets whether they are blogs, pictures or videos; it allows a quick broadcast of my work to the connected world. I also use Twitter as a virtual equivalent of Speakers’ Corner to voice my thoughts & opinions, except my voice is not force upon others but instead they have chosen to listen… or unfollow straight after. This is part of the beauty of this system. The organically grown network of followers you acquire on Twitter are interested in what you have to say and have the choice to stop following you.

    Ever since I’ve let Twitter integrate into my life, I’ve had my finger on the pulse & found myself more connected with my local community & with what’s happening around me. I’ve made great connections with individuals & businesses that would have never happened in the tangible world.

    Twitter has allowed me to easily expand the feed of information I receive in the fields I’m interested in and, depending on my followers, some I’m not which can be quite refreshing sometimes. I regularly re-tweet (to post again to non-twitter savvy) information if I think it is useful, informative and relevant to what I am about.

    People are finding new uses for Twitter all the time – what will you use it for?

    The links to my blogs are

    as follows:-

    Gregs  – Blog

    Gregs Foodie – Blog


    The importance of time management – Lorelei Gibb


    All too often we hear that the reason a company is not engaging with social media is lack of time. Time is one of businesses most precious commodities’, and the thought of adding an online presence to an already time consuming marketing campaign can seem a minute too far!

    There are enough reasons why you should be using social media as part of your marketing organic whole to fill an entire blog, but suffice to say, if you’re not part of the “conversation”, how do you know what others are saying about you and your brand?

    So, if time is the reason holding you back, then here are our,

    5 Time Saving Social Media Tips:

    1.      Scheduled Posts:  Whilst twitter.com doesn’t give you this facility,various twitter compatible platforms allow you to schedule your posts. This enables you to either set aside a block of time once a week, daily, or what suits you best, to write all of your “tweets” which are then sentout automatically at a time that you have set.

    2.   Email Update:  Having keyword alerts sent directly to your inbox enables you to keep an eye on whether your twitter account, or yourbrand has been mentioned. If you have set up all your posts to be automated this means that you can still interact and continue the conversation with fellow tweeters – this is, after all, the core of what twitter is about – engaging and interacting with people.

    3.     Linking Accounts:  Instead of going into Twitter, and then Facebook, and then Linkedin etc, set your accounts up so that they are all linked; post one update and get it sent through to all the social networking sites that you are using.

    4.     #in:  There are differing views as to the value and worth of posting updates on Linkedin. Some schools of thought feel you just shouldn’t, whereas some feel it’s a great idea. The benefit is that not everybody you are connected with on Linkedin may have a Twitter account, and so it’s a way of reaching out to them.

    However, it is unlikely that you would want your entire Twitter stream posted on Linkedin, so once you’ve adapted your settings, Tweets which contain  “#in” will be the only one’s appearing on Linkedin.

    5.       Tie It All In:  Using Twitter as a tool for pointing people to your blog see our blog on Twitter Etiquette at  is a fantastic idea! But why not tie your blog in with your newsletters, direct mail and any other marketing you’ve got going out? This way you are covering all of your current clients, and targeting people who have yet to find you.

    Twitter may not have begun life as a platform for corporate marketing, but if used “correctly” it can be an extremely useful marketing tool.

    Our company runs informal workshops on Twitter and other aspects of online marketing and computing, and we’re always happy to advise you further.

    Wishing you happy Tweeting, @sirenf aka Lorelei Gibb, Dolphin Computer Upgrades Ltd.

    Brighton Twitter MeetUp

    Aiming to bridge the gap between the virtual and real word by creating a social event for fellow Tweeters.

    This event is open to anybody who uses twitter as a business or social networking tool.

    * Meet in real life
    * Get connected
    * Connected with others
    * Make new friends

    Held on the last Friday of the month….

    Between 4pm – 7pm


    Geisha Arts – Meeting Place and Exhibition Space provides a creative environment that stretches the imagination.

    In the heart of the city they are Brighton’s newest contemporary and urban art gallery offering a professional, friendly, creative and inspiring environment.

    Geisha Arts hosts the work of some of the worlds most cutting edge artists, such as Goldie, Zac Walsh, Matt Small, Henrijs Priess and many more. Never before has there been a space quite like Geisha Arts in Brighton.

    * Unlimited use of Geisha WiFi will be available.

    Geisha Arts review by: Alice Rreeves

    Modern day networking from the comfort of my seat

    How I am using twitter to develop my business..

    I started out on twitter as many people do by randomly following people who share similar interest. Over time this has changed and I’m now following fellow Tweeters who add value by providing me with useful information and links not only relevant to my community but also in building my business.

    Over the last week I have….

    • Asked to connect fellow Tweeters together so there relationship can be started.
    • Connected two businesses together who have the potential  to  passbusiness to one another.
    • Promoted a local business event.
    • Promoted my own TweetUp.
    • Provided informal education.
    • Had fellow Tweeters thank me for introducing them to one another at a TweetUp.
    • Connected with new Tweeters.
    • Learnt more about the community#Brighton I live in.
    • I wendt to an event I heard about on Twitter.
    • Sent an American reporter a link to a blog post which is about how coaches use twitter which has now been published.
    • Arranged a face to face meeting with another business owner.

    Not badvfor an hours networking…